Response to “6 Reasons Why Social Media Trumps SEO”

by Carl Burckhardt on June 4, 2010

This is in response to the following post by Patrick Curl Blog Post.

First of all SEO (Search Engine Optimization) is not just “crazy keyword finders@Angel, SEO embraces many important components and practices.  SEO will never be dead or trumped, it just evolves!

SEO is optimizing your site so it’s found for relevant search terms and then giving users a good experience after they’ve found your site. If a user has a good experience they will most likely link to your site, or they may use different Social Media channels to promote/share the content they liked on your site.  If used correctly, SEO and Social Media will boost your rankings and give you great results. However, if your focus is only Social Media, you lack good relevant themed content, and your site is not properly laid out using good coding practices. Your site will never be found in the search results.

Only those who don’t fully understand SEO will think SEO is stuffing thousands of keywords within your site and finding inefficient ways to get back links just to get ranking.  If you take the time to understand and use good SEO practices, such as:

  • using good clean Semantic code
  • creating quality themed content
  • refreshing your site frequently with good content
  • offer cross-links within your content to other relevant content within your site
  • promoting through various Social Media channels

You will be successful.

Patrick Curl asked “is Social Media trumping SEO?” and the answer should be; SEO and Social Media are working together to give the user a great experience, while promoting and humanizing your brand.

Do you agree?

  • Pam-s1

    I do agree. Great post Carl!

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